INDUSTRY:
Music
CLIENT:
Red Light Management
YEAR:
2024
EXPERIENCE:
Digital Marketing
Red Light Management
about.
As the world's largest independent music management company, Red Light's electronic music division alone is responsible for managing hundreds of digital marketing campaigns.
As a Social Media and Performance Marketing Intern, I played a hands-on role in both creative ideation and data-driven strategy.
I set up paid campaigns across Google, Meta, TikTok, and Spotify, and helped develop a comprehensive marketing mix model analyzing over 150 campaigns. I authored internal reports summarizing key performance insights, including a deep dive into Meta’s ad recall objective—outlining when and how artists should use it to maximize brand lift.
I also contributed to short-form content strategy and production, transforming raw footage into social-ready edits for various EDM artists.
In addition, I researched influencer and street interview channels for potential placements and managed the daily internal newsletter for the digital department, ensuring the team stayed updated on trends, releases, and performance metrics.
This role deepened my understanding of how data and storytelling fuel successful campaigns in the music industry.
Data Analysis
Analyzed audience demographics and engagement data across Meta Ads Manager, YouTube, and Google Analytics to inform targeting strategies for music artists under Red Light Management.
Managed paid social campaigns to promote album releases, tour dates, and brand partnerships across Facebook, Instagram, and YouTube.
Identified key audience segments and optimized ad targeting to grow fanbases in priority markets (e.g. Los Angeles, New York, London).
Collaborated with artist managers to align paid media strategy with organic content, release schedules, and tour rollouts.
Provided weekly insights and recommendations, influencing ongoing marketing decisions for artists with millions of monthly listeners.
INDUSTRY:
Music
CLIENT:
Red Light Management
YEAR:
2024
EXPERIENCE:
Digital Marketing
Red Light Management
About.
As the world's largest independent music management company, Red Light's electronic music division alone is responsible for managing hundreds of digital marketing campaigns.
As a Social Media and Performance Marketing Intern, I played a hands-on role in both creative ideation and data-driven strategy.
I set up paid campaigns across Google, Meta, TikTok, and Spotify, and helped develop a comprehensive marketing mix model analyzing over 150 campaigns. I authored internal reports summarizing key performance insights, including a deep dive into Meta’s ad recall objective—outlining when and how artists should use it to maximize brand lift.
I also contributed to short-form content strategy and production, transforming raw footage into social-ready edits for various EDM artists.
In addition, I researched influencer and street interview channels for potential placements and managed the daily internal newsletter for the digital department, ensuring the team stayed updated on trends, releases, and performance metrics.
This role deepened my understanding of how data and storytelling fuel successful campaigns in the music industry.
Data Analysis.
Analyzed audience demographics and engagement data across Meta Ads Manager, YouTube, and Google Analytics to inform targeting strategies for music artists under Red Light Management.
Managed paid social campaigns to promote album releases, tour dates, and brand partnerships across Facebook, Instagram, and YouTube.
Identified key audience segments and optimized ad targeting to grow fanbases in priority markets (e.g. Los Angeles, New York, London).
Collaborated with artist managers to align paid media strategy with organic content, release schedules, and tour rollouts.
Provided weekly insights and recommendations, influencing ongoing marketing decisions for artists with millions of monthly listeners.
Research and Strategy.
During my time supporting Red Light Management, I worked on campaign and strategy tasks that deepened my understanding of music marketing at the industry level.
I conducted influencer research to identify potential brand-aligned partners for artist collaborations, as well as marketing agency research to explore third-party support opportunities. I also researched potential media interviews and creative collaborations to expand artist visibility across platforms.
One highlight was developing a mock campaign for Chris Lorenzo, where I applied strategic thinking to audience targeting, digital activations, and brand positioning.
Additionally, I analyzed a Music Marketing Mix (MMM) to better understand channel impact, and conducted an in-depth evaluation of the ad recall objective on platforms like Meta—demonstrating how this metric can be used to improve tour awareness and audience retention for live artists.
more to explore.
