INDUSTRY:
Non-profit
CLIENT:
Angels Vocal Art
YEAR:
2024
EXPERIENCE:
Marketing
Angels Vocal Art
about.
Dedicated to supporting emerging opera talent, Angels Vocal Art is a nonprofit organization that provides professional training for aspiring vocalists and enriches the community through exceptional live performances with full union orchestras.
As a marketing and communications intern, I supported the organization’s digital growth by leading initiatives across web, email, and ad platforms. I created content for both paid and organic campaigns, resulting in over 200% more content interactions quarter-over-quarter. I also secured $10,000/month in Google Ad Grants and leveraged tools like Google Search Console and Analytics to boost engagement—achieving a 4% increase in click-through rate (CTR).
I oversaw website and email campaign strategy, which led to a 58% increase in website visits and a 28-point improvement in PageSpeed performance after a full website refresh. Additionally, I ran Google and Meta ad campaigns to expand reach and increase ticket sales and program awareness—ensuring our message resonated with both new audiences and long-time supporters.
Content Creation & Curation
Create content for paid and organic campaigns, generating over 200% more content interactions quarter-over-quarter.
Wrote and designed newsletters
Created short-form video content for social media..
Leveraged an open-source machine learning model to automatically transcribe a 3-hour opera — streamlining content accessibility for diverse audiences.
Oversee website and email campaigns, leading to a 58% increase in website visits.
INDUSTRY:
Non-profit
CLIENT:
Angels Vocal Art
YEAR:
2024-2025
EXPERIENCE:
Marketing
Angels
Vocal Art
About.
Dedicated to supporting emerging opera talent, Angels Vocal Art is a nonprofit organization that provides professional training for aspiring vocalists and enriches the community through exceptional live performances with full union orchestras.
As a marketing and communications intern, I supported the organization’s digital growth by leading initiatives across web, email, and ad platforms. I created content for both paid and organic campaigns, resulting in over 200% more content interactions quarter-over-quarter. I also secured $10,000/month in Google Ad Grants and leveraged tools like Google Search Console and Analytics to boost engagement—achieving a 4% increase in click-through rate (CTR).
I oversaw website and email campaign strategy, which led to a 58% increase in website visits and a 28-point improvement in PageSpeed performance after a full website refresh. Additionally, I ran Google and Meta ad campaigns to expand reach and increase ticket sales and program awareness—ensuring our message resonated with both new audiences and long-time supporters.
Content Creation & Curation
Create content for paid and organic campaigns, generating over 200% more content interactions quarter-over-quarter.
Wrote and designed newsletters
Created short-form video content for social media..
Leveraged an open-source machine learning model to automatically transcribe a 3-hour opera — streamlining content accessibility for diverse audiences.
Oversee website and email campaigns, leading to a 58% increase in website visits.
SEO & Web Optimization
During my internship at Angels Vocal Art, I identified that poor landing page performance, specifically slow load times and unclear messaging, was a major factor in the declining results of our Google Ad Grant campaigns.
I took the initiative to fully rebuild and optimize the website, improving its PageSpeed score by 28 points and restructuring key pages to better align with campaign messaging. This included rewriting on-page copy to clarify the organization’s value proposition, strengthening calls-to-action, and enhancing the site’s overall navigation and layout to support engagement-focused goals.
Recognizing that traditional conversion tracking like donations wasn’t viable under the Ad Grant’s limitations, I redefined our primary conversion event to page views—allowing the algorithm to better optimize for user engagement. This strategic shift, paired with the site improvements, played a key role in stabilizing campaign performance and increasing high-quality traffic.
