Org.
CLD PR
Year
2024
About
CLD PR produces high-profile events for fashion, lifestyle, and entertainment brands—but creating standout experiences requires more than just aesthetics.
As a Summer Event Intern at CLD PR, I supported the production of branded events from the ground up, assisting with everything from on-site setup to guest experience. I helped bring activations to life by styling visual moments, organizing merchandise, and managing event inventory.
I also handled essential purchases using the company card and ensured the venue was photo-ready and aligned with brand standards.
This hands-on role sharpened my eye for detail and gave me valuable insight into the fast-paced world of event-based PR.
Org.
FOOTHILL TRANSIT
Years
2024-2025
About
Foothill Transit serves over 12 million riders annually across the San Gabriel and Pomona Valleys, yet many college students remain unaware of its benefits, discounts, and sustainability efforts.
As a micro-intern with Foothill Transit, I collaborated with a student-run PR agency to develop a targeted campaign aimed at increasing awareness and ridership among Cal Poly Pomona students. I helped craft messaging that emphasized convenience, safety, and eco-friendliness, and contributed to event planning, social media strategy, and branded content that connected transit to student life—bringing the brand closer to a new generation of riders.
Achievements
Design dashboards using PivotTables and automate data processing with Power Query and advanced Excel functions.
Draft human-interest stories and SEO-optimized content for print and web.
Assist in developing marcom plans for major campaigns, like the university’s rebranding
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Project
@CPP.SPOTTED
2023
Link:
Achievements
Grow a niche campus car spotting account, gaining 160 followers in just four weeks through targeted engagement.
Collaborate with the campus car club to source content and cross-promote events.
Use guerrilla marketing tactics like handing out Polaroids with the account name at meets to boost visibility.
Tools and Skills
Photoshop, Lightroom, Premiere, Canva, Sprout Social, CapCut, Excel, Word, Hootsuite
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Photoshop, Premiere, Canva, Sprout Social, TDX, CapCut, Excel, Monday.com, Word, Google Sheets, Power Automate
Orange County
Transportation Authority
2024